Stop Guessing. Start Shipping.

Founders, stop building in the dark.Turn your notes into decisions that matter.

AI analyzes your research, interviews, and feedback. You get insights. You pick 3 decisions. You ship. You measure. Repeat.

Without 1HP

The Old Way

  • Notes scattered across tools
  • Manual analysis takes hours
  • Decisions based on gut feeling
  • No clear signal of what's working
With 1HP

The 1HP Way

  • All notes in one place, AI-enriched
  • Insights surfaced automatically
  • Evidence-backed decisions weekly
  • Clear signals show what's working
4-Step Process

How the 1HP loop works

See a real example: from one interview note to a +46% lift in trial → activated accounts in 2 weeks.

1Step 1

Collect Notes

Add notes from interviews, surveys, DMs, sales calls, support tickets, meetings, docs, articles, and more. 1HP reads everything and starts spotting activation patterns for you.

User Interview • New trial user
""I sign up because it looks powerful, but by the time it asks for my card I still don't know what I'm getting. I just close the tab and tell myself I'll come back later."

Multiple trial users describe dropping off on the paywall and feeling unsure what to do first after signup. They never reach a clear "aha moment" before being asked to pay.

Activation friction identified
2Step 2

AI Surfaces Insights

1HP turns scattered feedback into a single activation insight

AI-Generated Insight

Early paywall + no guided first win kill trial activation

The Real Blocker

Notes from interviews, sales calls, and support show a consistent pattern: users hit a card wall and a complex dashboard before they've doneanything meaningful. Activation isn't failing because the product is weak — it's failing because trials never reach a clear aha moment before they're asked to pay.

High Impact
High Confidence
12 notes • 3 sources • consistent theme
3Step 3

Pick 3 Decisions for This Week

Promote the strongest insight to a decision. Choose three concrete changes to move

Active Decision

Lift trial activation from 28% → 40% in 14 days

Target Signal • Trial → Activated accounts (7 days)
Baseline
28%
14-day target
40%+
One simple question: "Did more trials hit their aha moment this week?"
Move paywall after first aha momentShipped

Let new users create their first project and see results before being asked for a card.

Add 5-minute guided "first win" pathIn progress

A simple checklist that walks trials from signup → first meaningful outcome with no guessing.

Reduce signup form from 9 → 3 fieldsNext up

Ask only what's needed to start; move everything else after activation.

4Step 4

Track Impact Weekly

Connect decisions to a single primary signal, review the curve every week.

Primary Signal
Trial → Activated accounts (7 days)
Leading indicator
Current activation rate
41%
+13 pts(+46%)
Target Exceeded
HIT

Baseline: 28% of trials activated within 7 days. Two weeks after shipping the onboarding decision, activation is at 41% — a +46% lift.

The team didn't guess. They followed the 1HP loop: one interview → one clear insight → three focused decisions → one primary signal that tells them it worked.

Choose Your Plan

Pricing

Start free. Upgrade when the loop clicks.

Free Plan

Free

Start the 1HP loop

$0per month
  • 1 project
  • Unlimited resource enrichment
  • Unlimited subtask breakdowns
  • 5 Deep 1HP operations per day
  • Complete 1HP workflow
start validating
Pro Plan

Pro

Everything in Free, plus unlimited scale

$25per month
  • Unlimited projects
  • 50 Deep 1HP operations per day (10x more)
  • Unlimited auto insights from resources
  • Unlimited auto decision drafts from insights
  • Advanced AI-powered loop
start building

Cancel anytime.

Custom Plan

Custom

Done-with-you growth partner

Custom
  • Bespoke 1HP setup
  • Hands-on strategy sessions
  • Custom limits & models
  • Workflow + stack integration
  • Direct access to 1HP team
  • Enterprise features
Talk to 1HP
Our Philosophy

Proof over hype.Real users over vanity metrics.

If it doesn’t move a signal or deepen your community, it doesn’t belong on your roadmap.

The Story

Why we built 1 Heart Point

1HP = One Heart Point. In games, when you're down to your last heart, you play differently. You focus. You move with courage. It's in that moment that miracles happen.

Founders hit that state in real life too — and we've been there more times than we'd like to admit. Runway is short, energy is low, and it feels like you only have one heart point left. That's when you either get radically honest about what matters, or the game quietly ends.

In that dark, honest space, 1HP was born – not just as a tool, but as a promise: a platform to empower human creation, a community for people who build, and a movement for anyone who knows they're meant for more.

Most founders are secretly building on 1 heart point – tired, overloaded, drowning in notes. 1HP exists to turn that last heart into a calm, evidence-backed heartbeat of progress: better questions, clearer signals, and people beside you while you ship.

Make it exist first, perfect it later

Weekly cycles beat 3-month plans. Momentum over perfection. Progress over polish.

Truth over comfort

Every decision ties to a signal. User quotes, clicks, tests—not opinions or egos.

Builders helping builders

Honest feedback. Weekly teardowns. Zero bravado. Real community over vanity metrics.

Join the Movement

Build with the 1HP community

Daily check-ins. Weekly teardowns. Zero bravado. Real builders helping real builders ship faster.

Join the Discord
Office hours · Fridays 12pm PT

What makes us different: No vanity metrics. No ego. Just honest feedback, real progress, and a community that actually ships.

1 Heart Point